Consumer goods company P&G uses cloud analytics | 合法醫療器材資訊網

2020年8月11日—Learnhowconsumerpackagedgoods(CPG)companyProcter&GambleusesGoogleCloud'senterprisedatawarehouse(EDW)forcloudanalyticsand ...

Editor’s note: In its more than 180 years of history, Procter & Gamble[1] has been at the forefront of consumer insights and innovation. From soap operas to smart toothbrushes, P&G has specialized in consumer experience since the start. Here’s how they’re applying cutting-edge technology to the next century of consumer goods. 

At P&G, our aspiration is to serve the world’s consumers with goods from baby and feminine care, grooming, home hygiene, and healthcare to beauty products and more. Consumer understanding and insights have always been essential for us, and in today’s highly connected world, we’re using technology to meet consumer needs through more personalized experiences, whether that’s through diapers or toothbrushes. 

Advanced data analytics lets us offer consumers the best selection of products at their local stores and reach them on their preferred channels. We want to understand and serve our consumers better than anybody else, and data helps us ...