Salyer | 合法醫療器材資訊網

2010年2月16日—WhenJeffPolandandNancySalyerfirstpurchasedtheCenturyHeart-LungMachinebackin2004,thetwothoughtthatsomeInternetmarketing, ...

When Jeff Poland and Nancy Salyer first purchased the Century Heart-Lung Machine back in 2004, the two thought that some Internet marketing, an internal sales team, and a strong product was all they needed to be successful on the market with the device.

The groups very purpose for forming Salyer Biomedical was so that it could acquire and market the device.

"We were naive, because as clinicians we thought this was a great product and that it could sell itself. We were naively trying to sell this through word of mouth," Poland, who is president of Salyer Biomedical (St. Louis), told Medical Device Daily.

The company found out very quickly that it needed help to market this device, and teamed up with med-tech giant Medtronic (Minneapolis).

The two companies recently reported an exclusive sales arrangement to make the Century Heart Lung Machine, manufactured by Salyer Biomedical, available from Medtronic.

The arrangement is also said to help expand Med...