How P&G Got Hooked on Analytics | 合法醫療器材資訊網

2016年10月21日—TheinitialimpulsetowarddataanalyticsatP&Gbeganaround2012...willingtopayfor,”McFaddensaid,addingthatanusecasewouldbe ...

Procter & Gamble, the $76 billion consumer packaged goods giant with sales to 5 billion consumers in 180 countries, has lots of data. Four years ago, as the company found itself waist-deep in a rising tide of opaque data, P&G embarked on a voyage of big data discovery, one that provides a series of technology and organizational object lessons for the host of quietly desperate companies (75 percent, according to Forrester Research) that worry theyre not wrestling enough insight from their data.

Walking point into the analytics jungle for P&G[1] is Terry McFadden, associate director and enterprise architect (Decision Support Systems), who has been at the company for 30 years. Known around P&G as a “part-time comedian,” McFadden has an avuncular, competent and upbeat bearing that, one can imagine, puts colleagues at ease and promotes camaraderie in a team embarking on a daunting task...